THE SHORT

Too technical for the brand folks. Too creative for the engineers.
That’s exactly where I thrive: at the intersection of product, marketing, and business strategy.

The founders and CEOs I’ve worked with see me as a connector and orchestrator of growth in tech: not just a doer, but a systems thinker.
I take their word for it.

I’m a self-made marketing executive and Fractional CMO, born in Eastern Europe and built in the real world—by scaling tech teams, GTM engines, and product-led growth across EMEA. Based in Cluj-Napoca, I bring a results-driven mindset and an international perspective to every challenge. No fairy tales. No fluff. Just strategy that scales.

 

THE LONG

I’m a data-driven, systems-minded operator with 14+ years of experience scaling tech ecosystems: from early-stage startups to mid-sized consultancies and SaaS platforms.

Currently serving as Head of Marketing at Accesa as well as a member of the Company Committee, I lead go-to-market strategy, demand generation, brand transformation, and all commercial-supporting initiatives across Europe.

I’ve managed 7-digit budgets, grew a product from a couple thousand users to millions organically, and led cross-functional teams of 20+, collaborating with C-level executives, product, engineering, and sales to turn insight into sustainable growth.

I specialize in:
- Building go-to-market strategies rooted in real-world traction and competitive intelligence
- Leading product marketing for complex, tech-first offerings (AI, IoT, SaaS)
- Orchestrating cross-border positioning and messaging across US, DACH, and the UK
- Creating alignment between business goals, human systems, and brand narratives

What sets me apart?

I didn’t inherit this seat—I earned it.
I’m self-taught, results-obsessed, and fluent in both stakeholder strategy and the gritty realities of execution. I’ve helped grow companies from thousands to millions of users. I’ve partnered with investors, secured ecosystem integrations (e.g. Wix), and advised founders on how to translate bold visions into go-to-market motion.

Beyond delivery, I give back as a speaker, startup mentor (How to Web, Innovation Labs, IT days, PeakIT, CMO Alliance, Techstars, #defineSchool, etc), and content contributor on strategy, product marketing, and the evolving role of AI in business.

Let’s connect if you're looking for a CMO, fractional leader, or growth partner who knows how to build trust, bridge silos, and scale in complex markets—without waiting for permission.